In March, along with the rising temperature, the shopping enthusiasm of consumers in Europe and America also increased. People began to purchase outdoor supplies for going out for spring outings, gardening supplies for maintaining gardens, and festival-themed decorations for spring holidays such as Easter... Therefore, spring has become a good time for shopping.

81% of consumers plan to celebrate Easter and are expected to spend 22.4 billion US dollars [1]

February and March each year mark the beginning of the sales of spring outdoor and gardening products.

Amazon is also launching its Spring 2025 promotion at this moment, helping sellers in North America and Europe to have a good start in 2025 and seize this spring consumption wave, which is crucial for the annual performance. This spring promotion will be grandly launched from March 25th to March 31st, 2025 at the US station, the Canadian station and 9 European stations (including the UK station, the German station, the French station, the Italian station, the Spanish station, the Dutch station, the Swedish station, the Polish station and the Belgian station).

Data shows that during Amazon's promotional period:

The sales volume of products running promotions may increase by six times compared to those not participating in promotions [3]

12% of customers will purchase the brand's products again within 90 days after making a purchase due to the promotion [4]

In 2024, more than one-third of users on Amazon's US site participated in the spring promotion, which was second only to the Fall promotion in October in scale.